Privacy Policy
Last Updated: May 5, 2019
Observant Needle, LLC (“we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy outlines the different types of information we collect, the reasons we collect it, and how we use and safeguard that information. By accessing www.observantneedle.com, you consent to the information collection and use practices described in this Privacy Policy.
COLLECTION AND USE OF NON-PERSONAL INFORMATION
Non-personal information is defined as information that cannot be used to personally identify you. Examples of non-personal information include the device type you were using to access our site, browser type, approximate geographic location, the date/time of your visit, and pages viewed. We use the third party service, Google Analytics, to collect non-personal information about your visit. IP addresses are anonymized prior to being sent and stored by Google. For further information, including how to control the information you send to Google, please refer to this link: https://www.google.com/policies/privacy/partners/
We use the non-personal information collected by Google Analytics to gain insight into how our customers are finding our website and to analyze website traffic patterns. For example, Google Analytics will tell us if a user linked to our website from Pinterest, Facebook, or from a Google search. Knowing where our web traffic is coming from and what pages were viewed helps us gain valuable insight into our customer base.
USE OF COOKIES
A cookie is a text file containing a string of information that is sent by a website and stored on your hard drive or temporarily in your computer’s memory. In addition to the cookies used by Google Analytics to collect non-personal information as described in the previous section, we also use cookies to enhance your user experience at our website. For example, cookies are used to persist your browser session and to retain products in your shopping cart beyond one visit, allowing you to pick up your shopping where you left off.
You have the ability to accept or decline cookies within your browser settings, but please note that blocking cookies may prevent you from fully utilizing certain features of the website.
COLLECTION AND USE OF PERSONAL INFORMATION
Personal information is defined as information that allows somebody to personally identify or contact you. Examples of personal information include your name, address, telephone number or e-mail address. The only personal information that we collect is the information that you voluntarily provide to us when creating an account, making a purchase, or opting into our e-mail list. When you provide us with personal information, you are consenting to us collecting it and using it for that specific reason only. To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. Shopify Inc. provides us with the online e-commerce platform that allows us to sell our products to you. Your data is stored on a secure server behind a firewall through Shopify’s data storage, databases and the general Shopify application.
You can visit the “My Account” section of our website to view your order history and edit address information. To change your name or email address associated with your account or to delete your account, please email support@observantneedle.com.
GDPR (GENERAL DATA PROTECTION REGULATION)
Observant Needle, LLC does not sell its products outside the United States. In fact, it is impossible to complete the checkout process if the shipping address is outside of the USA. Even though we do not market to customers in the European Union (E.U.), there is a very small chance that an E.U. resident could voluntarily sign up for our email newsletter which notifies customers of sales and new product releases. Email addresses are considered personal information and are stored with a third party service provider, Seguno. If you have signed up for our email list and no longer wish to receive marketing emails from us, you may unsubscribe via the link at the bottom of the email. If you wish to be deleted completely, please email support@observantneedle.com with your request.
CHILDREN'S ONLINE PRIVACY PROTECTION ACT
We do not intentionally gather personal information from visitors who are under the age of 13.
DISCLOSURE OF YOUR PERSONAL INFORMATION
We will never sell or rent your personal information to anyone.
We may disclose your personal information under the following circumstances:
a.) To authorized third party service providers who perform functions on our behalf. We may share your personal information with these authorized third party service providers to perform functions such as (but not limited to) order fulfillment, facilitating e-mail marketing campaigns, and processing credit card payments.
b.) As required by law and when we believe in good faith that disclosure is necessary to protect our rights and/or comply with a legal or criminal investigation.
SECURITY AND PAYMENT INFORMATION
If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.
All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover.
PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
For more insight, you may also want to read Shopify’s Terms of Service (https://www.shopify.com/legal/terms) or Privacy Statement (https://www.shopify.com/legal/privacy).
PRIVACY POLICY UPDATES
Observant Needle, LLC reserves the right to update this Privacy Policy at its discretion. When the Privacy Policy is updated, the “last updated” date at the top of this page will be changed to the most recent update date. We encourage you to periodically review this document, as your continued use of our website constitutes your consent to this Privacy Policy and any updates.
CONTACT
If you have any questions or concerns regarding this Privacy Policy, please contact us at info@observantneedle.com.