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About Us

ob·ser·vant (əb-zûr′vənt)


1. paying close attention to detail; watchful or heedful

Observant Needle, LLC is an online retailer specializing in embroidered gifts, bags, and apparel.

Observant Needle is owned and operated by Maureen Homan in Peabody, Massachusetts. Maureen has been a sewing enthusiast for over twenty-five years, and she became interested in machine embroidery after purchasing a new sewing machine that included machine embroidery capabilities.

Prior to starting Observant Needle in 2016, Maureen worked in the financial services industry for nineteen years where she learned the importance of small details. She now brings that same attention to detail to her embroidery work.

Observant Needle is committed to offering quality products. Embroidery is expensive, and it is our philosophy that it doesn’t make sense to use an expensive decoration method on a low-quality item. We carefully evaluate each blank item before making a decision to offer it in the shop. In the future, we plan on expanding our product offerings into other product categories. Like our Facebook page or subscribe to our mailing list to get updates.           

We look forward to serving you! If you have any questions, please feel free to contact us or post your question on our Facebook page.